酒店收入管理代考-HTM539代写-hotel management代写
酒店收入管理代考

酒店收入管理代考-HTM539代写-hotel management代写

School of Hotel and Tourism Management

酒店收入管理代考 For questions that require you to draw graphs, use PowerPoint to draw your graphs and paste them in your Word answer file.

Programme Title : MSc INTERNATIONAL HOSPITALITY MANAGEMENT
Programme Code : 24045
Year and Semester : 2022/23 Semester Two
Subject Title : Hospitality Revenue management
Subject Code : HTM539
Distributed Date & Time: 9:00 am 25th April
Submission Date & Time: 9:00 am 28th April
Time Allowed : 72 hours

 

This examination paper contains 4 pages (including this one)

INSTRUCTIONS TO CANDIDATES  酒店收入管理代考

  1. This take-home examination contains 7 short-essay questions.
  2. You should prepare your answers in a Word file – type-written, Times New Roman, 12 point font size, margins 1” and single line spacing.
  3. For questions that require you to draw graphs, use PowerPoint to draw your graphs and paste them in your Word answer file.
  4. Your answers are to be submitted through Blackboard by 9:00 am 28thApril(Hong Kong Date and Time).
  5. Late submissions will not be accepted.
  6. You should NOT discuss the answers or questions with other people in particular your classmates.
  7.  Please make sure to add the following disclaimer at the end of your answers and SIGNby it:  “I declare that the answer is my own work”
  1. In case of plagiarism, you will be failed.

1.(25 marks)

Black circles below represent actual demands for time periods 1 – 7. If you have to choose either one of the two lines (dashed line and solid line) below to make a forecast for time period 8 using Least Square method, which line do you have to choose and what is the forecast for time period 8?

Instruction: show all your work to get to your answer.

2.(30 marks)

Suppose that you are given the time-series data as below and have to make a forecast for the next time period using either one of Simple Moving Average method or Naive method. Explain which of the two methods would work better for the forecasting.

Instruction: Make your answers as detailed as possible.

酒店收入管理代考
酒店收入管理代考

3.(30 marks)

The equation below is the equation of Simple Exponential Smoothing. Given the basic assumption of Simple Exponential Smoothing, explain why alpha (α) factor cannot be greater than 1 or less than 0.

酒店收入管理代考
酒店收入管理代考

Note: F refers to forecasted value and A refers to actual value.

Instruction: Use any arbitrary (α) factor greater than 1 or less than 0 and the corresponding weights to supplement your answer.

酒店收入管理代考
酒店收入管理代考

4.(30 marks)

When comparing 5-stars luxury hotels and 2-stars budget hotels, discuss why an increase in an equilibrium price is likely to generate more revenue for the former than the latter.

Instruction: Explain your answer in terms of price elasticity of demand.

5.(30 marks)  酒店收入管理代考

Suppose you are given the time series data as below. If you have to choose either one of Simple Exponential Smoothing or Decomposition method to make forecasts for Q1. 2023, which method do you have to choose and what is the forecast for Q1. 2023 provided by that method?

Instruction: Must use Excel to provide your answer. Screenshot the results that you get using Excel and past them here and use your own words to explain your answers.

Time Period Actual Demand
Q1. 2020 400
Q2. 2020 500
Q3. 2020 700
Q4. 2020 300
Q1. 2021 300
Q2. 2021 650
Q3. 2021 950
Q4. 2021 260
Q1. 2022 420
Q2. 2022 710
Q3. 2022 1200
Q4. 2022 420

6.(30 marks)

We can commonly observe that room prices of hotels generally increase as check-in dates are approaching. Graphically explain why room prices of hotels generally increase as check-in dates are approaching.  酒店收入管理代考

Instruction: Must use graphs to supplement your explanation.

7.(25 marks)

The two lines below represent the price elasticity of demand for group customers (solid line) and non-group customers (dashed line) for Hotel Y. Assuming that Hotel Y has only 5 rooms and accommodate only the aforementioned two types of guests, explain how the hotel can maximize its revenue and what is the maximized revenue that can be achieved.

Instruction: Must use graphs to supplement your explanation.

 

更多代写:温哥华作业代写  gre在家考试作弊  网课考试  个人陈述代写  悉尼论文代写   预测建模代写

合作平台:essay代写 论文代写 写手招聘 英国留学生代写

酒店收入管理代考
酒店收入管理代考

发表回复