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Topic: Company Website Review
美国留学商科essay代写 GSK has stringent measures in place that ensures no misconduct or unethical practices are being employed by anyone.
Introduction
The company that I have selected for assessment is GSK. GlazoSmithKline is one of the renowned names of the pharmaceutical industry and is known for many life-saving drugs. Additionally, the company is present in many countries all over the world, which has allowed it to work on different CSR and corporate ethics projects, thus allowing it a good candidate for review. We will begin by reviewing its global website, which is a reflection of all of the initiatives being taken through its numerous regional offices all over the world.
Corporate Website Review
Starting off with the review of the corporate website, the company’s landing page covers many blogs and articles along with press releases showing the latest initiatives taken by the organization for the betterment of the society. It mentions the success stories and highlights the cases that catch the eyes of the visitors to the website. The sitemap is also given on the website, making it easier to navigate through it. Overall the corporate website is well made, provision any information that the visitor may require and be interested in, along with giving a glimpse into what is taking place at the company.
Analysis of Mission, Vision, and Goals
I think the company’s vision, mission, and goals are in line with their competitive strategy, branding and messaging. The reason I say this is because every initiative to make lives better is highlighted, while their values, the way they do not, and why they do it clearly defines the way forward for the organization. Not only does the company specify its values but also its expectations from the society. 美国留学商科essay代写
The company is giving back to the society in heaps and folds, and also is focused on society development, and using the latest technology to develop solutions for the rising medical related problems in the world. It is known for its vaccines, pharmaceuticals, and consumer healthcare. With the focus on providing top notch solutions for healthcare in order to build better lives, the company has made a name for itself in the world, and in one of the leading pharmaceutical companies along with others.
Strategic Approaches by the Company
The company decided to go global in 1892, and started manufacturing and producing more medicines in order to meet the increasing demand at that time. It expanded its operations and started focusing more on addressing the health related concerns appearing over the years. The company takes active steps to address the issues of globalization, and with the passage of time has developed vaccines for many of the diseases that have emerged. The sustainability report it publishes every year state how many actions it has taken to manage waste and reduce the number of toxic chemicals used, and over the years the company has tried to reduce the use of any such chemicals.
Even the packaging they use goes through intense quality control so that all specifications are met and no batch of the product is considered to be faulty.
Since their medicines treat many lives all over the world, their focus is on building better futures for the generations to come. The company has initiated and been a part of many CSR activities, which has involved educating the less privileged regarding the best use of medicines. Also, they try to make their medicines available in even the remotest of areas, so that life can be sustained.
Our medicines, vaccines and consumer healthcare products are improving quality of life for patients and consumers around the world (Healthy for All, GSK Website). However, as millions of people still do not have access to the medicines that the company creates either because of unavailability in their area or because they cannot afford those, so GSK decided to partner up with local institutions in many countries in order to tackle this problem. They have identified many root causes in developing countries and have developed action plans to help make the basic medical facilities available to the people of that region. All their marketing activities are targeted towards making the consumers aware of how important it is to remain hygienic and hoe they must take care of themselves.
Examination of Company’s Financial Statements 美国留学商科essay代写
After examining the company’s financial statements, and the performance it has shown in the last quarter, we can deduce that even after years of being in business the company is still growing. GSK reported improvement in their overall operating margins which is largely in effect due to the restructuring process they employed. Additionally, the CEP also stated that there has been a continuous growth in sales, which is supplemented by a couple of new products as well.
Targeted cost savings, and as mentioned previously, restructuring also helped the company vaccines and consumer healthcare divisions, and they are expecting the company to perform even better in the next quarter. Additionally, they have also received approval and go ahead on new drugs from the government as well. All in all, the company shows promising growth in future as well, and is taking actions necessary to not only make profits but also make the society a better place. 美国留学商科essay代写
It can be noticed that the company has a proper research and development division which is focused on providing superior healthcare options to physicians and the like. The CEO’s statement shows confidence within the company and it can also be noticed that with the passage of time, the company has grown and still continue to grow in every quarter, mainly due to its expertise in vaccines and the consumer healthcare division.
Corporate Ethics and Corporate Social Responsibility Policy
GSK has stringent measures in place that ensures no misconduct or unethical practices are being employed by anyone. They have a whistle blowing policy that clearly specifies what needs to be done in case there is any misconduct or any misdemeanor is identified by any of the employees. Additionally, since they are a high compliance organization, they are bound by the state’s laws to ensure any and all practices are as defined under the companies’ ordinance. Additionally, operating in various countries means that they must not only comply with practices as deemed ethical by the parent country but also by the various host countries as well.
On the other hand the corporate social responsibility policy outlines how the company should try to give back to the society and be the change driver to help make the world a better place. It also ensures that many of those areas where medicine is not easily available are made aware of the various benefits they stand to gain by having it and also how they can improve the quality of life. GSK focuses on ensuring that employees give performance but the manner in which they perform and the approach to improve their performance is always being monitored, therefore, they ensure that the organization’s employees not only comply the company’s policies but also embody them in heart and soul.
SWOT Analysis 美国留学商科essay代写
SWOT Analysis helps in identifying any loopholes or drawbacks the company’s systems may have, while at the same time considering the external factors that may affect the company and also give them a competitive edge over others. Following is the SWOT analysis based on my review and analysis of the website.
Strengths
- The biggest strength of the company is its heritage and being in the market for decades
- State of the art technology that allows them to come up with breakthrough innovations
- A widespread distribution network, allowing them to make their products available globally
- Intense focus on research and development in order to ensure that new drugs are developed for expected diseases
- Reputation for being one of the world’s top pharmaceutical companies
- CSR campaigns to allow for the betterment of society and help make the lives of people better by educating them
- Use of technology to help understand the processes and increase efficiencies by deploying the KAIZEN method
Weaknesses
- Ability to predict upcoming issues, such as new diseases
- Chances of the developed drugs to not gain approval from FDA and other regulatory authorities
- Inability to quickly adapt to changing market situations
- Dependency on the vaccines division to drive business
- Expectations by consumers and businesses alike for the company to perform better. 美国留学商科essay代写
- No room for mistakes or error as the products the company deals in are treated as critical importance and there can be no mistakes for they affect millions of lives.
Opportunities
- There are a lot of opportunities, in particular, the consumer health division, which shows promise and is growing at a phenomenal rate
- On the other hand, vaccines and antibiotics are also in great demand, and with the R&D efforts taking place there is a higher chance for further growth
- The development of new technology and processes allows the company to utilize far more efficient and productive ways to meet the rising demands of the world.
- New marketing ideas will also open new doors to product development in the consumer healthcare division and will help in growing the business further
Threats
- Intense competition on the global scale
- External unforeseen circumstances, such as unanticipated fire in the warehouse where all produced products are kept
- Loss of inventory and forecasted sales due to the aforementioned issue
- New technology that may be a substitute for any of the products the company sells
- Any changing policies by regulatory authorities that may not be in the interest of the business.
Business Capacity 美国留学商科essay代写
In my opinion, the company’s capacity to fulfill strategic decisions while increasing the profit margin is immense. With the level of production capacity it has, I believe that the company will continue to generate profits for years to come. Additionally, the company will also be focused on developing new products which will allow them to cater to the needs of the public. With focus on curtailing diseases and introducing new and improved medicines that makes the lives of people better, I believe that the company is likely to outperform the previous year’s results and eventually grow even bigger than it already is.
Also, with the passage of time and technological advancements, the field of medicine has made it possible to treat many diseases which were previously incurable. It is hoped that in the coming years the same will hold true, and more cures will be found to help people and makes their lives better. GSK hopes to provide its medicines free of cost to those who are underprivileged and do not have access to healthcare plans. Eventually, this will help in developing a global phenomenon aimed at helping people who are in need, while educating them regarding the best practices to keep themselves healthy.
Conclusion
To conclude I would just like to say that the company I selected for this review is one of the most renowned organizations in the world of medicine and technology. GSK has not only remained one of the leading medicine providers, but has made a name for itself in the vaccine and consumer healthcare service. It also focuses on numerous CSR activities along with implementation of ethical practices. They have stringent measures in place allowing employees to feel free to do the right thing and giving them proper guidelines for whistle blowing in order to ensure that no unethical practices are being deployed. Not only is the company socially responsible, but believes in making the lives of people better.
The primary focus is on developing new drugs while at the same time engaging in numerous CSR activities which ensure that they are not only focused on giving back to the society but on actually making a difference. The company aims to perform even better and with the CEO’s report, it is expected that they will drive business growth through the vaccines and consumer healthcare division. Overall, the performance of the company in the next quarter is expected to improve with newer developments and case studies that will reveal the efforts of the organization to make the world a better place.
References 美国留学商科essay代写
GlaxoSmithKline, information, retrieved 4-2-18 from;
Harrison, Chapter 5, STRATEGIC PLANNING AND SWOT ANALYSIS, retrieved 4-2-18 from;
https://www.ache.org/pdf/secure/gifts/Harrison_Chapter5.pdf
GlaxoSmithKline Plc (GSK) Q3 2017 Results – Earnings Call Transcript, retrieved 4-2-18 from;
Daniela M. Salvioni, Francesca Gennari, Riccardo Astori, Corporate Responsibility and Ethical Culture in Pharmaceutical Industry, retrieved 4-2-18 from;
http://jbepnet.com/journals/Vol_2_No_2_June_2015/7.pdf
Kiran Jameel, Strategic Analysis of GSK, retrieved 4-2-18 from;
https://www.scribd.com/document/196868105/GSK-strategic-analysis-by-KIRAN-JAMEEL
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