留学生dissertation代写-Nutrition代写-营养学代写
留学生dissertation代写

留学生dissertation代写-Nutrition代写-营养学代写

Healthy School Nutrition for Manging Childhood Obesity: Nutrition Project

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留学生dissertation代写 Since the campaign will target children, sounding too serious may not achieve the primary goal of encouraging healthy nutrition.

Part 1: Creative Brief  留学生dissertation代写

Problem Statement

The issue of interest for this creative brief is childhood obesity. Childhood obesity has grown to become a severe public health concern given the many children affected by the disease. It should be known that with the current lifestyle habits and behaviors of people, chronic problems such as childhood obesity will continue to be serious issues of concern. Many people are eating poor nutrition and engaging in sedentary lifestyles, which are risk factors for the development of childhood obesity. According to the CDC (2020) data, childhood obesity is a chronic issue and public health concern that is complex and difficult to understand, especially given its link with other social and economic factors.

The CDC has defined the problem as a situation in which a child presents with a weight that is above the normal range. Eating foods high in calories and fat content is the primary driver of the problem.

In today’s world, the number of people eating fast foods is very high, which corresponds to the cases of childhood obesity in society. Since childhood obesity is a lifestyle problem, successful interventions to deal with the problem are those aimed at changing the lifestyle patterns and habits of the children. This explains why this creative brief seeks to encourage appropriate nutrition as a strategy for managing childhood obesity.  留学生dissertation代写

The fact that a significant amount of research has been done and currently been done to examine childhood obesity means that a lot is known about the public health problem. For a fact, it is known that childhood obesity affects many children. The World Health Organization (WHO) estimated that in 2019 alone, more than 38.2 million children under the age of 5 years were overweight or obese (WHO, 2020). Today, the number of children with obesity or overweight problems had risen significantly from 4% in 1975 to more than 18% in 2018. The fact that the number of children affected by the condition is increasing made be designated as a public health issue. In the developed countries, childhood obesity is a severe issue of concern, and efforts are being implemented to help address the problem.

Childhood obesity is a severe issue of concern partly because of the large number of children affected by the problem.

However, on the broader side, childhood obesity is a significant issue of concern given the complications of the disease and the fact that the disease is associated with other life-threatening chronic conditions. A high Body Mass Index (BMI), a characteristic feature of childhood obesity, is a significant risk factor for developing other deadly non-communicable diseases such as cardiovascular diseases, diabetes, musculoskeletal disorders, and cancers. According to Smith et al. (2020), obesity was linked with cardiovascular problems such as heart diseases and strokes, which are leading causes of death among people.

Therefore, when childhood obesity is not prevented or handled at an early stage, chances are very high that the problem will lead to these cardiovascular problems, which are even tougher to manage. In another study, Zhao et al. (2016) showed a relationship between childhood obesity and diabetes. Individuals with obesity were more likely to develop diabetes which is also deadly. The link between childhood obesity and certain types of cancers such as endometrial and breast cancers has also been reported in the literature (Arnold et al., 2016).

In extreme circumstances, childhood obesity and overweight have been associated with the increased risk of premature deaths among children (Lindberg et al., 2020).

The consequences and complications of childhood obesity call for experts in the nutrition sector and other stakeholders to develop and support effective interventions that can be used to address these problems. At the school level, teachers and other individuals taking care of children can play active, supportive roles in ensuring that childhood obesity among school-going children is addressed accordingly.  留学生dissertation代写

Childhood obesity mainly affects children of all ages ranging from 3 years old to 19 years old (Figure 1). This age range suggests that childhood obesity affects both children and adolescents. Therefore, interventional measures to helo address the problem must be focused on the needs and lifestyle of children within this age range. An exploration of the specific characteristics of this age group means that the interventional measures developed for this group must be based on the activities and daily operations of these population groups. The fact that everyone in society is at risk of developing childhood obesity or is linked to an individual at risk of developing childhood obesity means that the problem should be addressed as a public health concern where every member of society must participate in prevention and management efforts actively.

The magnitude of the problem lies in the fact that the problem affects many people across the world.  留学生dissertation代写

Many children in different households are being faced with the problem of childhood obesity. This means an urgent need for appropriate interventions to be implemented for dealing with the problem. While many of the traditional interventions focused on addressing childhood obesity from the household or family level, there is a shift in how childhood obesity is being managed. According to Lee et al. (2014), there is a shift in the management of childhood obesity from the healthcare environment to the schools especially given the many hours spent by children in school.

The school environment has emerged as an essential setup for implementing obesity management interventions mainly because of the many activities in the school environment that act as risk factors for developing childhood diabetes. For instance, the children’s diet may contribute to childhood obesity among these children who spend many hours in schools.  留学生dissertation代写

Research has shown that various interventions such as dietary changes lead to improvement in childhood obesity (Reinehr, 2013). However, these interventions have not been very successful in addressing the problem primarily because of the failures in implementing the interventions. A lack of well-developed and coordinated measures to deal with the problem lacks, thus leading to lower effectiveness rates in these interventions. There is a need for further research into ways the interventions meant to deal with childhood obesity can be implemented.

The fact that childhood obesity is essentially a problem directly related to nutrition means that its prevention has to involve a nutritional basis or nutrition-based interventions.

According to Bray et al. (2016), dietary changes have been shown to play crucial roles in reducing childhood obesity. Much of childhood obesity are cases by increased consumption of high-calorie foods such as carbohydrates and fast foods. The high-calorie content of these foods means that they will likely deposit and be retained in children’s bodies. When such a poor diet is coupled with reduced physical activities among the children, the risk f developing childhood obesity is significantly increased among the children. The effectiveness of interventions implemented in the school environment allows the teachers and educators to handle these children to control the children’s nutrition, further helping deal with the childhood obesity problem.

Research has also shown that other lifestyle modifications such as engaging in regular physical exercise may help reduce the risk factors for the development of childhood obesity (Fock & Khoo, 2013). Therefore, many of the successful interventions for dealing with childhood obesity are the ones that use a combination of therapies, including both nutrition management and physical exercises. However, this creative brief focuses on the nutritional modifications that can be used for dealing with childhood obesity, with a focus on high-quality foods that are rich in fiber being given to the children in the schools.

留学生dissertation代写
留学生dissertation代写

 

Intended Audiences  留学生dissertation代写

The communication campaign is meant for the teachers, educators, and staff handling children in schools. While the teachers or educators may not be directly affected by childhood obesity, their work and roles within the school environment directly affect childhood obesity. The role of the school staff members directly determines whether the children will be at more risk of developing childhood obesity or will be in a better position to deal with the problem.

For instance, within the school environment, the children spend a lot of hours with their teachers.

Therefore, the teacher is well placed to understand the type of nutrition given to these children. The school matron or individual in charge of the food also plays a central role in obesity prevention or propagation. Tasked with managing food in the schools, the patron is a position where one can control the type and quality of nutrition given to the children.

The audience comprises individuals working in the school environment who directly interact with the children while in school. This typically includes the teachers and the non-academic staff members, especially individuals working in the kitchen. A characteristic feature of the audience is that they spend time with the children in the schools daily. It is expected that every day, these individuals interact with the children in one or another.  留学生dissertation代写

It is also expected that these people have a voice in the children’s nutrition in the school. This characteristic is the most important for this communication campaign. A typical day of a staff working in the school environment will involve handling the children. In the audience, teachers and individuals in the academic staff are commonly learned. Therefore, an educational and communication campaign targeting this group of people stands higher chances of successfully conveying the main message to these people, thereby helping address interest.

Objectives

The communication campaign would be based on the following objectives;

i.Ensure that the food served to the school children comprised more than 75% high fiber and low-calorie foods.

ii.Ensure every child drinks more than four glasses of water within the school environment.

iii.Ensure that every child eats at least two fruits before leaving the school for the home in the evening.

Barriers  留学生dissertation代写

Similar to any other project, it is expected that the project will not be completed without any challenges. The following barriers are expected during the communications campaigns;

i.Lack of interest in the program. While the aims and rationale for the project are clear and suitable for public health, not all the staff members will be interested in the program. Many of these people may show disinterest in the program and may also resist the changes proposed in the communication campaign.

ii.Inadequate allocation of resources for supporting the new nutritional requirements. The success of the new nutritional program lies in the ability of the school environment to provide the required high-quality diets to the children. A potential barrier to the program’s success would be the lack of adequate financial resources to support the program. With limited finances, it will become problematic to run the project successfully.

iii.The differing personal values and beliefs among the staff. Not all staff members believe in the health benefits of a well-balanced and high fiber diet. Since the program would be going against the beliefs of such people, resistance is expected from such staff members.  留学生dissertation代写

iv.Lack of enough knowledge among some members of staff. Not all the staff members know and understand the value of nutrition in managing or dealing with childhood obesity. The lack of enough knowledge in this area may compromise communication efforts to change people’s mindsets and beliefs about managing childhood obesity.

v.Poor program leadership or championship among the staff members is also a challenge. For the campaigns to be successful, some staff members will have to take active leadership roles in the project. Poor leadership among some of these members may be a significant barrier to the success of the campaigns.

Key Promise

The core focus of the communication campaign is to encourage healthy eating among children in the school environment. The most significant benefit that the audience will experience is that they will help many children reduce or manage their weights appropriately, thereby preventing them from contracting other deadly lifestyle diseases such as cardiovascular problems, diabetes, and cancers.

Support Statements

The following statements support the communications campaigns and their potential benefits to the children;

i.The success of the nutritional campaign project can be best achieved with support from all members of staff.

ii.Allowing the children to each food rich in fiber and low in calories will help manage their weights and prevent diseases.

iii.Enough water consumption for the children will help improve the and well-being of the children by reducing their weight.  留学生dissertation代写

iv.Eating a balanced diet will help improve the health of all children.

v.Good health is strongly dependent on helping each other, and through working together in this campaign, the program will improve the health and well-being of the children.

Tone

The communication campaign will convey a strict but encouraging tone. The strict aspects of the campaign personality emphasize the value of adhering to the new nutritional plans, while the encouraging personality aspect is meant to support the children in their journeys to deal with weight gain even though these journeys are not easy. This tone is appropriate for this communications campaign.  留学生dissertation代写

Since the campaign will target children, sounding too serious may not achieve the primary goal of encouraging healthy nutrition. At the same time, such behavioral interventions often require some level of discipline and commitment from the concerned parties. Therefore, blending a strict perspective and an encouraging tone will help ensure that the objectives of the communications campaign have been achieved.

Media

Since the communication campaign targets teachers and staff members in school environments, the posters and flyers will be used as the preferred communication channels. These posters and flyers will be developed to communicate appropriately to the target audience about the value of nutrition. According to Barik et al. (2019), traditional communication channels such as posters have successfully supported health and nutrition-based campaigns. These approaches will help address the issue of concern appropriately.

Part Two: Creative Concept

Communication Poster

References

Arnold, M., Leitzmann, M., Freisling, H., Bray, F., Romieu, I., Renehan, A., & Soerjomataram, I. (2016). Obesity and cancer: an update of the global impact. Cancer Epidemiology41, 8-15.

Barik, A. L., Purwaningtyas, R. A., & Astuti, D. (2019). The Effectiveness of Traditional Media (Leaflet and Poster) to Promote Health in a Community Setting in the Digital Era: A Systematic Review. J Ners14(3), 76.

Bray, G. A., Frühbeck, G., Ryan, D. H., & Wilding, J. P. (2016). Management of obesity. The Lancet387(10031), 1947-1956.

CDC (2020), Childhood Obesity. https://www.cdc.gov/obesity/childhood/causes.html

Fock, K. M., & Khoo, J. (2013). Diet and exercise in management of obesity and overweight. Journal of gastroenterology and hepatology28, 59-63.

Lee, A., Ho, M., Keung, V. M., & Kwong, A. C. (2014). Childhood obesity management shifting from health care system to school system: intervention study of school-based weight management programme. BMC public health14(1), 1-10.  留学生dissertation代写

Lindberg, L., Danielsson, P., Persson, M., Marcus, C., & Hagman, E. (2020). Association of childhood obesity with risk of early all-cause and cause-specific mortality: A Swedish prospective cohort study. PLoS medicine17(3), e1003078.

Reinehr, T. (2013). Lifestyle intervention in childhood obesity: changes and challenges. Nature Reviews Endocrinology9(10), 607-614.

Smith, J. D., Fu, E., & Kobayashi, M. A. (2020). Prevention and management of childhood obesity and its psychological and health comorbidities. Annual review of clinical psychology16, 351-378.

WHO (2020). Obesity and overweight. https://www.who.int/news-room/fact-sheets/detail/obesity-and-overweight

Zhao, P., Liu, E., Qiao, Y., Katzmarzyk, P. T., Chaput, J. P., Fogelholm, M., … & Hu, G. (2016). Maternal gestational diabetes and childhood obesity at age 9–11: results of a multinational study. Diabetologia59(11), 2339-2348.

 

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