MKTG7505 Product Strategy & Development – Guide for Case study analysis,
Semester 2, 2021
产品战略与开发代写 You will select ONE of THREE case studies prescribed and analyze it using concepts and theoretical frameworks that were discussed in class.
Task description
This assessment is aimed at equipping students with analytical skills to critically evaluate how new product and service management strategies are pursued by real world firms and how such initiatives help them compete better. The case studies that have been included for assessment come from globally reputed business case study collections such as Harvard Business School and INSEAD Business School that are reputed for analytical depth.
This is an individual assessment. You will select ONE of THREE case studies prescribed and analyze it using concepts and theoretical frameworks that were discussed in class. You will then prepare a report which you will upload for online assessment.
Written report submission guide 产品战略与开发代写
The report must have the following format.
（1）Overview: A brief and analytical overview of the case study
- General description of the firm
Size in terms of employees and sales volume etc.,
Markets served (domestic and overseas)
- Core products/services
How the core technologies of the firm have evolved? 产品战略与开发代写
Extent and degree of innovation pursued by the firm
Market-driven or market driving (provide justification)
- Competitive advantage/s of the product/s and service/s marketed
- Competitive market position
Market leader, market challenger, market follower, market-nicher
（2）Key issues:Highlight the key issues relating to NPD/NSD processes undertaken by the firm (using NPD/NSD concepts and theoretical debates that were discussed in class) — you may use sub-headings.
- Managing the NPD/NSD process covering key stages as applicable
- Challenges of maintaining current market position (current market position in terms of market share) 产品战略与开发代写
- Protecting the firm’s patented technologies in international markets
- Growth strategy pursued by the firm (potential problems of new market penetrations pursued
（3）Critical analysis:How the firm has managed the key issues relating to NPD/NSD process discussed above. For this, you must use NPD/NSD concepts and frameworks discussed in class. The issues (identified above) can be used as sub-headings.
（4）Observations and recommendations:
- Your observations on whether the firm managed its strategies effectively
- Recommendations for future NPD/NSD strategies. (You may use published information, as applicable, to reflect on the current situation of the firm).
Submission format 产品战略与开发代写
The report should be up to THREE pages excluding references (single-line spacing, Times New Roman font). Students must pay adequate attention to avoid plagiarism which is considered a misconduct (see details in the course outline)
Online submission 产品战略与开发代写
The written report should be submitted on or before the specified date in the course outline. Should be submitted through Turnitin in the Online Submission folder in Blackboard Assessment link. Penalties will apply for late submissions. The marking criteria and online marking rubric will be uploaded to Blackboard.
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